Ah, online journalism, the new by-word in the newscape. The popularity of online journalism is phenomenal as more and more people every day are shunning traditional forms of news media for websites like the Huffington post.
Is this a good thing, you may ask.
The answer is yes and no.
On the surface the answer is simple: “OH, internet media is more convenient, and it’s free, plus its news so it can’t be wrong…right?” Dig deeper and the issue is a micro chasm of what the internet is doing to all media in general.
News is important; its importance can and should never be downplayed. Without news, our world view cannot be maintained and we descend into a world of not knowing and not understanding. So yes, it’s great we have such robust and able forms of news deliverance and reporting around the world. However, the rise of the internet, especially free news sites has caused a paradigm shift in reporting and more importantly, the economics behind it. This may sound complex but bear with me. The news business of the pre-net age was just that, a business. You spent money on subscriptions; you got a paper a day. That and the odd add was enough to keep the paper and its army of staff and reporters employed.
The internet though, introduced a new business model into the equation a model completely add driven, where paid subscriptions could be applied only to be accompanied by a mass exodus to a free news site. It is advertisements that generate the vast majority of income for online news. Ads are quantity driven, with page views being the main form of currency.
News has always had two faces, the straight laced, normal style of reporting that people read on planes, in ties, drinking white wine and then there are tabloids, read by people on the toilet. Tabloids are fun to read but provide little to no true and factual news. The thing is, in today’s e-commerce economy where internet ads form the bulk of revenue, there is far too much emphasis on increasing page views. Due to this, normally, very reliable news outlets are forced to some degree, to sensationalize their content to increase page views.
As more and more traditional news outlets are joining the internet sphere, this brand of sensationalism is going to get worse and different outlets try to outdo each other for page view and advertising dollars. News is going to be less and less about the things that matter to us as people and more and more about things that interest that much more base part of us.
So next time you are drinking you morning coffee and wonder whether to pay the buck for a copy of a paper or to read it on your iPhone, remember this. Also, why would you read on an iPhone?